Social Media Tea is an outlet where individuals working in social media and digital communications anonymously spill their secrets, their frustrations, and their experiences about their profession. What started on Instagram in June 2020 has quickly turned into an industry favorite, and Social Media Tea has attracted thousands of followers across social media platforms in its first year of existence. The account is dedicated to highlighting the realities of working in digital marketing—especially social media—in the hopes that the people in the profession will be better respected, better treated, and better paid for the work they do every day to keep their followers informed and engaged.
You can learn more about the team behind Social Media Tea below.
Alexa Heinrich (she/her) is the creator of Social Media Tea, which she started on a whim as a cathartic—and sometimes humorous—outlet for social media professionals and digital marketers. When she’s not posting quippy one-liners to the Tea Twitter account, Alexa works as the Social Media Manager for St. Petersburg College in Central Florida. She’s also a notable advocate for accessibility best practices for social media and frequently gives educational presentations to organizations, brands, and conferences around the world.
You can connect with Alexa on Twitter at @HashtagHeyAlexa.
Austin Braun (he/him) sussed out early on that his friend Alexa was behind Social Media Tea and eagerly joined her in causing playful chaos online. Outside of serving tea, Austin is the Social Media Manager for the University of Colorado Boulder College of Engineering & Applied Science. He’s passionate about digital communications, how Gen Z uses social media and experimenting with brand tone and persona. Austin is also the Chief Strategist & Creative for Ascend Engineering, a drone technology company in Chicago.
You can connect with Austin on Twitter at @AustinOnSocial.